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Embark on Your Dog-Centric Business Adventure!

Start your entrepreneurial journey with the freedom to set your own goals and reach them with our help!

Join the Dog is Good family and turn your passion for pups into a thriving business. We offer a unique mix of fun, community, flexibility, and earning potential. 

It’s more than just selling dog-themed products; it’s about sharing joy, making connections, and inspiring others—one dog hair covered shirt at a time!

Pop-Up Shops Are...

Take control of your future with the freedom to set your own schedule and choose the events and locations that suit you best. Whether you prefer local festivals, farmers' markets, or mall pop-ups, you decide where and when to sell, giving you complete flexibility to balance work with your lifestyle.

Transform your passion for dogs into a profitable business! With Dog is Good, you have the potential to earn a great income while doing something you’re passionate about. Sell high-quality, in-demand dog-themed products that resonate with dog lovers everywhere, and watch your side hustle grow into a rewarding venture where all your customers exclaim, "I need that!"

You’re never alone on your journey to success! We provide thorough training to get you started, covering everything from setting up your pop-up booth to engaging customers and maximizing sales. Plus, you’ll have access to a supportive network of fellow pop-up shop owners and experienced mentors who are here to help every step of the way.

Stand out at every event with our eye-catching, professionally branded booths that draw in dog lovers from all around. You’ll have access to exclusive Dog is Good merchandise—designed to delight dog enthusiasts and guaranteed to sell. From trendy apparel to unique gifts, our products are crafted to create excitement and attract repeat customers.

Become a part of a vibrant community of dog lovers and entrepreneurs who share your enthusiasm for both business and canines. Exchange ideas, share experiences, and grow together in a network that celebrates the bond between humans and dogs. With us, you’re not just selling products—you’re building connections and spreading joy.

Simple, straightforward process, in just three easy steps you are on your way to owning your own dog-centric business!

Fill out our simple application form to express your interest and our team will be in touch.

We'll get you set up with a welcome package, a one-on-one onboarding call, and immediate access to our private community of DIG Pop-Up Shop owners for unlimited support!

Our team will help you strategize for and locate your first event. Then we will customize an order that will fit your needs and you are ready to rock it! 

What Other Pop-Up Shop Owners Are Saying

Don't just take our word for it, see it for yourself. 

Hear what some of our Pop-Up Shop owners have to say about their businesses!

"WagDogSwag was launched in May 2018 after a random suggested FaceBook advertisement led me to the Dog is Good website. After purchasing a few unique and oh so comfy t-shirts and hoodies (and getting many compliments), I inquired about becoming an affiliate and exhibitor of their product on a whim. With retirement looming in my future from a high stress Federal job, I longed to do something I really loved....which of course would HAVE to be something that involved dogs! After an on-line interview with Gila and Lauri, I knew I had found what I wanted with Dog is Good, a company that not only provides fun lifestyle apparel and gifts for dog lovers, but offers inspiration and support in a close knit forum with the incredible founders of the company and fellow exhibitors all bound by a common love of dogs. This is my new path. A path well chosen."

"As an authorized retailer for Dog is Good, I run my own business, set my own financial goals, and have fun! Pop-up retail uniquely goes to the target customer. And with high-quality apparel and gifts that touch the customers’ heart, Dog is Good is more than selling a “dog” t-shirt. It’s the expression of how pet parents feel about a beloved family member, their dog. Then my business is simple, deliver customer service that complements an already great brand."

"I’m Cheryl and I LOVE being a Dog Is Good exhibitor! Watching people laugh or get sentimental when reading the “dogisms” on products is so rewarding….it really seems to brighten their day!

Talking to others about their pets and sharing photos is a fun part of this adventure also.

And earning money while having fun….what’s not to love?"

"We were looking to open a 2nd business. We wanted something dog related

but nothing had really spoke to us. 

When we discovered Dog Is Good we

immediately feel in love with the products. After our 1st video call with

Lauri & Gila we knew we had found the right business venture and could not

wait to become part of the Dog Is Good family!"

A Strong Network of Fellow Pop-Up Owners 

When you join the Dog is Good Pop-Up Shop program, you're not just starting a business—you're becoming part of a passionate community of dog lovers and entrepreneurs. Since 2017, we've helped hundreds of individuals successfully launch and grow their own pop-up shops across the USA. Our network is a thriving, supportive community where members share insights, tips, and encouragement to help each other succeed.

Ongoing Training and Resources

We believe in empowering our pop-up shop owners with the knowledge and tools they need to succeed. That's why we provide comprehensive training on everything from setting up your booth and marketing your products to engaging customers and driving sales. Our training isn’t a one-time event; you’ll have access to a library of resources, webinars, and monthly workshops designed to help you continue learning and growing your business.

Experienced Mentorship and Support

You’re never alone on this journey! Our experienced mentors, who have successfully run their own Dog is Good pop-ups, are here to provide guidance and support whenever you need it. Whether you have questions about finding the best events, need help troubleshooting a challenge, or just want to chat about your latest successes, our mentors are just a call or message away.

Celebrating Success Together

We love to celebrate the successes of our pop-up shop owners! Whether it's hitting a sales milestone, participating in a major event, or simply sharing a great day at a local market, we believe in lifting each other up and recognizing achievements. With Dog is Good, every success is a community victory, and we’re here to cheer you on every step of the way.

Fill out the form above and schedule a call with Gila Kurtz, Co-Founder of Dog is Good, today!

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